Generating Leads

Your sales and marketing team may already be dealing with lead generation and it is understood that lead generation, no matter how you are doing it, is the activity that drives the sales pipeline. This leaves companies with the challenge of finding the time and resources to effectively implement and maintain a sustainable lead generation process. This isn’t news; when your valuable sales people are generating leads they aren’t spending time selling and when they are selling they can't spend time generating leads.

Teleprospecting

Starting with a script and armed with deep knowledge of your product/service and your Unique Selling Proposition, our lead generation campaigns are designed to create qualified sales opportunities for your own sales team, gather valuable marketing data and drive potential qualified buyers to your business. Our results-oriented telesales campaigns will do the heavy lifting for you, so your valuable time, talent, and attention can be spent talking only to qualified prospects and closing sales.

Email Marketing Campaigns

Now more than ever, e-mail is playing the central role in modern lead generation. Emotecomm LGS provides significant experience and expertise in the areas of strategy, best practices, creative services and technology to create a custom email campaign designed to increase awareness, drive event attendance and provide net new pipeline and closed business.

Leadership

Business relationships aren’t built on technology or connections they’re built on consistent relevant conversations that position you as an expect with key decisions makers. Our sales executives know how to initiate and maintain the conversations that position your company as their expert advisor. Since 1999 we’ve developed ourselves as more than a service provider for many of our clients we have become a valuable partner!

Qualifying Leads

Our clients provide us with a list of top accounts requiring detailed strategic account profiling. The susequent profiling data includes detailed account intelligence such as contact information, reporting structure, decision making process, business applications, budget cycles, current projects, business drivers, case studies, names of administrators, and the best times to reach key contacts.

Whether you are using outbound calling to increase touches to your target audience, or calling responders to better qualify them and advance them in your sales funnel. Your sales staff will never waste time with unqualified leads.

Database Management

Each year, your sales and marketing database will become 30% outdated. With your sales and telebusiness reps making thousands of calls each year, this could mean that up to 20 calling weeks are wasted attempting contacts that no longer exist. Emotecomm will successfully update and enhance your existing prospect or customer lists by obtaining correct contact information, updated addresses, name spellings, titles and email addresses. As a result, your database is updated with names of the current decision makers and old information is removed.

Researching the Market

Accelerating the sales cycle requires actionable information. Information leads to more informed conversations, more meetings, more proposals, more sales—and more revenue. Actionable insight is at the heart of all client lead generation campaigns. Armed with our own set of detailed market, industry and account profiles ,our sales professionals typically see success rates 14% higher than industry average. What makes our call campaigns so successful? We invest in research before we ever dial a number.

Why Outsource?

You need help to focus on your core products or services. Your sales staff needs to focus their attention on closing. Your pipeline needs to be continuously fed qualified prospects – who’s focusing on lead generation? Many of our clients have more potential to grow than they have resources to capture that growth. We support your expansion by helping with sales processes, targeting clients, and hiring and deploying a sales team.

Increase sales through a multiple market presence without the cost .Gain the advantage of developing into distant markets without having to undergo an expensive geographic expansion.

Managing Leads

The Emotecomm lead management system is designed to achieve 100% sales acceptance on delivered appointments. We drill deep into your carefully selected enterprise accounts to secure commitments from key influencers that have direct access to budgets and control over real initiatives. What you get is far more than a name, time and date; we bond the meeting to information turned insight that empowers your sales staff with the data necessary to customize their discussions and build a deal more effectively. We also loop back with every Rep after each appointment, to validate the opportunity and help manage their personal pipeline.

Nurturing Leads

You’ve made investments in Trade Shows, Advertising campaigns, Webinars or other events where you’ve been able to acquire contact information. In many cases, this accumulation of data represents a haystack with very few needles in it. Following up on these inquiries is expensive as it takes a lot of manpower to make the necessary phone calls. Lead nurturing ensures the enthusiasm doesn’t wane, focus doesn’t slip and attention is committed to your campaign 100% - 100% of the time.

Measuring and Evaluating Your roi

As a business leader, your mandate is to fix the company’s heart and mind toward future success while navigating the circumstances that preside upon the moment. This can be a daunting task when operating without effective sales and marketing intelligence and analysis. In order to stay focused on the proper priorities, you must clearly be able to measure what works and what doesn’t.

SIMBA (Sales Insight Marketing and Brand Awareness) is our suite of survey and insight reports that give you a clear, strategic path to success by speaking with those involved in the very decisions that impact your success. By analyzing responses made by prospects, competitors, customers, and even your own sales force, SIMBA paints a clear picture of the obstacles in your way and the best way to overcome them.

sem/seo

Search engine marketing using Google, Yahoo, MSN and others has become an essential tool in developing consistent inbound/outbound lead flow for virtually every successful organization. But how to connect best SEM practices to telesales to closing the sale? A cohesive strategy around a robust eCRM system is used in all our lead generation campaigns.

Search Engine Optimization (SEO) One of the most effective ways to improve your lead generation is to first make your web site rich in content that matters most to the businesses looking for your particular solution. Search Engine Optimization is a process that identifies methods for lifting your position in the business categories that most closely aligns with your sales objectives by making your pages much more visible to organic search results and end-user search patterns and keywords.