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An imperative organizational capability for improving demand generation is having a dedicated resource for supporting, maintaining, and improving lead generation activities in place. –
Aberdeen Group, Finance Companies Nearing BIC Status in Lead Generation, September 2007 |
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You have a sales and marketing team but are they working in concert? |
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To know the answer to this question you will have to first answer the questions below: |
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Is marketing unable to generate the desired quality and number of leads to pass on to sales? |
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Are marketing programs yielding below average response rates? |
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Is marketing unable to provide sales with relevant contacts to call? |
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Is incoming campaign information not being integrated promptly into the database? |
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Are sales and marketing operations focused on different goals? |
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Is the process of lead hand-off, from marketing to sales, inefficient? |
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If you answered "yes" to any of the above, your lead generation and sales process plans are not working the way they should.
Emotecomm LGS implements lead generation processes that effectively capture critical client data, improve ROI from marketing programs and help meet sales targets in today's competitive business environment. |
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360 degree lead insight |
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Each client campaign goes through 6 stages in our lead management process: |
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List Development |
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Prospect/Market research |
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Lead Generation (provoke inquiries) |
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Lead Qualification & Nurturing (are they ready for a sale or are they a good fit , developing the relationship) |
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Program Measurement & Evaluation (allowing sales and marketing to take real-time action) |
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Effective Lead Distribution (hand off from marketing to sales) |
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At the heart of our operation is our people. Marketing and sales experienced professionals – sales executives, economic development executives and/or marketing managers that have left the sales force to start a family or have retired but still want to stay fresh and in the game but at a reduced level.
At the heart of our CRM solution is Salesforce.com the world's largest on-demand lead management solution.
When a sales leads are fully qualified, full of market discoveries along with an understanding of what to do with this new knowledge, you have marketing and sales power that can result not only in increased sales but innovation that adds to longevity.
Now your marketing department can demonstrate the same level of qualitative value as other departments. |
