eMail Marketing

Test. Measure. Optimize.

With email marketing, you can easily see the results of your email campaigns. View real-time, graphical reporting on message deliverability (shown above), recipient activities, and campaign-wide performance. Watch the viral growth of your newsletters, measure interest in a certain topic by click-through, and track conversions for actions on tailor-made landing pages.

Branded emails...

Landing pages, phone and email scripts Your prospects will see a branded subject line and hear a branded script that clearly provides a motivation to read more or request more information.

Optimized email design
Simpler, strategic design that more effectively delivers the information they want.

	Merging technology and design to work together seamlessly and powerfully to deliver results.
	the preview pane is their “first impression”. We use both emotional and rational engagement techniques to strike an appealing balance for your prospect
	our emails are designed to ask for a response “above the fold” the area the reader sees in the browser widow before scrolling
	emotionally intelligent email design

Conversion Tracking
We can set up your reporting to track conversions as a result of an email. A conversion could be an action that you define, like filling out a form or downloading a brochure. - While our own metrics are more vital, we also gauge how well a campaign program is working in comparison with industry averages.
Email Marketing Evaluation

Our email marketing evaluation helps marketers measure the strength of their email marketing programs based on five key components:

	Relevance – How meaningful is it to your target market – does it resonate?
	Value Proposition – What makes you better than the competition. Competition here also includes the status quo.
	Experience – Information regarding the way a service or product is used, handled or experienced, does the brand have clear and compelling sensory cues
	Knowledge – the hard characteristics of a service or product including brand elements like name, colour, size, and other physical attributes.
	Emotions – does it engage you?