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Dynamic scoring is a key enabler for personalized marketing over the Web. The result is realtime customization of every lead qualification campaign.
Our powerful process of human influence combined with the best technology keenly ranks qualified leads according to their buying interest, improving conversion rates, more efficiently allocating resources and improving communication with the sales force. Consistent interactions with combined higher scores are considered more likely to convert to closed revenue and can be automatically passed to sales. Cold leads can go into longer term lead ‘nurturing' programs until they become active again. |
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By integrating your marketing campaigns with Emotecomm LGS you can: |
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Automatically score leads based on response, behavior or profile |
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Set up rules to automatically route leads to sales based on your distribution rules |
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territory, product line, revenue potential and more |
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Accelerate the sales cycle by providing sales professionals with a prospect profile including marketing interactions and interests |
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Integrate with CRM systems in order to completely automate the lead to sale process |
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Track and analyze results by tying sales directly back to the marketing campaign that generated the demand |
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Every touch is not created equally
Therefore we have developed a scoring system where a numeric value is given to each type of touch (conversation, strategic voice mail, emial, mailed collateral etc.). In creating this scoring system we've taken two things into consideration: |
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Expense of the touch |
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Impact |
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By placing an absolute score on each touch you begin to monitor the average score required to nuture a "sales-ready" lead. The moment such a lead has been fully qualified it takes approximately 6-9 months before you can begin to make an educated decision about the touch strategy. |
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