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We take a target marketing approach to lead generation.
The benefits of a well-defined and focused marketing research effort that precede making sales calls is immediately apparent – without it any initial course of action of developing networks within the immediate marketplace or community would take much longer, resulting in a lower return on invested sales and marketing dollars. |
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We can help you answer these key questions about your market: |
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Are we targeting the right market? |
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Do we have the intelligence to address the key pressure points of that market? |
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Are we equipped enough to take on competitors? |
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Is our value proposition customer centric? |
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Our key market research services include: |
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Satisfaction Surveys – For all customers; whether they be distributors, retailers or end users…. all points in the value chain will be covered. |
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Market Profiling – Time, money and effort are regularly wasted by not targeting the correct market. By effectively segmenting your market, based upon tangible and relevant customer characteristics, greater business efficiency will be delivered. |
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Competitor Evaluation - Find out how you can differentiate your business or product effectively from your competitors. |
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Lost sales/customer analysis – If you can establish why you're losing them, you can work out how to keep them. It's proven that when you stem this loss by just 5% you can increase your profits by up to 125%. |
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Some of the primary and secondary small business market research services we provide include: |
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Situation and market analysis for marketing plan development |
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Market potential and market penetration research |
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Data mining - previous customer and transactions analysis |
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Competitive Intelligence - corporate and/or product |
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Determination of primary and niche markets |
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Corporate and/or brand awareness surveys |
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Comprehensive prospect profiling |
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By using a specific set of criteria, we can identify prospects in any market or community up to within a 100-mile radius, then further grouping them by SIC codes and employment size ranges. This grouping can be particularly important to most companies entering a new market because it enables you to prioritize and plan sales calls that would produce results the fastest.
In other words, we take a very deliberate approach to growing your business with care not to over sell your capacity so you can maintain quality and can satisfy customer delivery dates. |
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