Measure & Evaluate

62% of best-in-class companies are focused on lead scoring and lead prioritization as strategic actions to focus sales efforts and reduce the sales cycle. –
The Automating Leads to Sales Benchmark Report, Aberdeen Research, March 2007

Convenient reporting. Anytime. Anywhere.

Datarythmic Channel Reporting TM provides you access to the status of your campaign, sales leads and contact information so you can take advantage of every opportunity to turn contacts into contracts. Using Datarhythmic Channel ReportingTM, you can keep your finger on the pulse of your lead campaign:

	Monitor the progress of your campaign execution
	Update your CRM and marketing database by downloading current contact information including email addresses and open rates.
	Export campaign data, leads, reports for further analysis
	Generate campaign reports for management presentations
	Keep your management and sales teams up-to-date on campaign results

Comprehensive Campaign Data

With just a few simple clicks, Datarythmic Channel Reporting TM offers access to a set of comprehensive campaign reports:

	Campaign summary report provides quick access to a summary of your Emotecomm campaign status including sales analytics dashboard reports.
	Weekly lead report shows you how your campaign results are progressing with a snapshot of lead production trend by week and by lead class.
	Contacts Export Listing makes it easy for you to maintain an up-to-date database for your target market. You can view the data online or directly export it into popular spreadsheet formats for updating your CRM, SFA or marketing systems.
	Email Campaign Summary & Click-through Reports provide you with the responses and tracking metrics of your email campaign. Statistics on message delivery, opens, bounces, click-throughs, opt-outs are available.
	Detailed lead report gives you access to your Emotecomm intuitive leads.

As opportunities are qualified based on our sales analysts' detailed discussions with multiple decision makers, the lead reports include the details of the actual conversations and valuable account information such as:

° Driving business issues

° Service needs

° Buying intentions

° Decision making process

° Agreed-upon follow up and timeframes

What gets measured is what gets optimized. What are you measuring?

The objective of every marketing department or executive is to produce qualified leads for the sales department. Sales then has the responsibility of turning them into customers. The rate at which deals close is the final yardstick by which marketing investment should be measured. We measure the sort of Key Performance Indicators that the industry best measure and that includes:

° Lead-to-Sales Conversion Rate

° Lead-to-Sales Revenue

° Cost per lead

On every lead campaign we perform a post-campaign analysis and produce a report that can aid in future innovation. The best lead management initiative is to nurture leads by scoring them, this triggers which path a lead takes in your pipeline and allows you to target them with further relevant communications, tracking their responses and “promoting” them as they become more qualified.

By using a CRM tool like Salesforce.com to automate and augment our lead management process we are able to streamline the workflow planning and resource allocation of every campaign. This creates an structure to execute campaigns rapidly and make changes dynamically. Testing campaigns in real-time and communicating those results to our clients is what helps them innovate quicker than their competitors.

Measure & Evaluate

62% of best-in-class companies are focused on lead scoring and lead prioritization as strategic actions to focus sales efforts and reduce the sales cycle. – The Automating Leads to Sales Benchmark Report, Aberdeen Research, March 2007

62% of best-in-class companies are focused on lead scoring and lead prioritization as strategic actions to focus sales efforts and reduce the sales cycle. –
The Automating Leads to Sales Benchmark Report, Aberdeen Research, March 2007