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Validated List Development
Recent studies indicate that nearly 35% of Internet users change their email addresses each year, and this does not account for the multiple working email addresses being added every day.
Emotecomm LGS's list cleaning and hygiene service flags malicious and invalid email addresses. We identify and update typos, formatting problems, dead domains, suspect or prank emails, duplicates, possible spamtrap and honeypot addresses, FCC-mandated wireless blocks, the DMA's "Do Not Email" records, etc., to help minimize support issues and marketing costs, and help keep you off ISP block lists.
What can a list do for your company?
A good list has a significant and direct impact on your lead generation and sales activities. It allows you to choreograph a predictable flow of high quality leads to deliver to your sales teams. The number of qualified appointments the sales team sees will increase, and stakeholders will be in a better position to forecast revenue. This comprehensive database, if cleaned and updated regularly, can be an ongoing source of leads as more and more companies on your list mature to become “sales-ready”. With a well-designed database you can hope to see the following improvements:
Recent studies indicate that nearly 35% of Internet users change their email addresses each year, and this does not account for the multiple working email addresses being added every day.
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Emotecomm LGS's list cleaning and hygiene service flags malicious and invalid email addresses. We identify and update typos, formatting problems, dead domains, suspect or prank emails, duplicates, possible spamtrap and honeypot addresses, FCC-mandated wireless blocks, the DMA's "Do Not Email" records, etc., to help minimize support issues and marketing costs, and help keep you off ISP block lists.
What can a list do for your company?
A good list has a significant and direct impact on your lead generation and sales activities. It allows you to choreograph a predictable flow of high quality leads to deliver to your sales teams. The number of qualified appointments the sales team sees will increase, and stakeholders will be in a better position to forecast revenue. This comprehensive database, if cleaned and updated regularly, can be an ongoing source of leads as more and more companies on your list mature to become “sales-ready”. With a well-designed database you can hope to see the following improvements: |
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Measurable and sustainable sales pipelines |
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Significant increase in ROI from sales and marketing programs as your response rates go up |
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Considerable reduction in time taken to develop and execute a campaign |
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Improved e-mail and direct mail response rates that are 2-4 times that of industry standards |
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Increased number of actual contacts per day |
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Higher number of qualified leads. This number can be 25%-30% greater than average |
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Since most in-house databases become increasingly less useful as a result of not having been updated or cleaned regularly, off-the-shelf, rented and purchased lists bring their own set of problems. Most of these lists are designed to serve a broad spectrum of users, therefore our list build service is focuses on a much narrower set of criteria tailored to your specific needs.
Who can benefit from this service?
Any company or organization interested in maximizing deliverability and open rates. Benefits to you: |
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Avoid being blacklisted by major ISPs by: |
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Minimizing your bounce rate |
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Decreasing your spam complaint rate |
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Removing possible spamtrap and honeypot addresses |
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Maximize your email deliverability and response rates |
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Reduce marketing costs associated with bouncing emails |
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This one improvement can impact the deliverability of a client's direct mail campaign by over 94 % and the efficiency of a tele-prospecting campaign by 56 %. B2B companies are realizing that they have to invest in list development and authentication to insure it is accurate and up-to-date if they are going to show any significant ROI from their direct marketing programs. |
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